33+ Best AI Prompts for Real Estate Agents

Real estate is a business of words. Listing copy, follow-up emails, market updates, price-reduction conversations, offer summaries — an agent who writes well and fast has an advantage over one who does not, and that is exactly the gap AI closes.

But there is a constraint in this industry that does not exist in most others: what you write is legally regulated. Fair housing law governs how you describe a property, and an AI model trained on decades of real estate copy will cheerfully produce language that violates it — because that language is all over its training data. "Perfect for families" is in a million listings. It is also a familial status problem.

So these 33 prompts are built with that constraint in the wording rather than bolted on afterwards. There is a compliance audit prompt, and the copywriting prompts carry the rule that matters most: describe the property, never the ideal buyer.

Before You Use These

These prompts are drafting and thinking tools. They do not replace your broker, your compliance officer, or an attorney, and nothing here is legal advice. Fair housing rules vary by country, state and locality, MLS rules differ by board, and advertising disclosure requirements differ by state. Run material output past whoever reviews your marketing, and treat the compliance prompt as a first filter rather than a clearance.

Two more things the prompts assume you know: a CMA is not an appraisal, and AI-altered or virtually staged property images generally require disclosure. Neither is optional.

Seven Rules That Make These Work

1. Describe the property, not the buyer. The single most useful rule in real estate copywriting. "Three bedrooms and a fenced garden" is a fact about the house. "Perfect for a growing family" is a statement about who should live there — and that is where fair housing problems begin.
2. Never let it invent a fact. Square footage, lot size, year built, tax figures, school assignments, HOA fees. A model will produce a plausible number. Every prompt below instructs it to leave gaps rather than fill them.
3. Feed it the real data. Paste actual comps, actual days on market, actual feedback. Generic inputs give you the copy every other agent already has.
4. Avoid neighbourhood characterisation. Describing an area by its residents — rather than by amenities, distances and physical features — is steering. Keep it to what is physically there.
5. Keep your voice. Paste two samples of your own writing and tell the model to match them. Clients notice when your emails suddenly change register.
6. Disclose what must be disclosed. Material defects, agency relationships, AI-altered images, brokerage identification. No prompt output is a substitute for your disclosure obligations.
7. Read before sending. Every single time. You are the licensed professional; the model is not.

Listings and Property Copy (Prompts 1–6)

1. The Listing Description

The core copywriting prompt, with the compliance constraint written into it.

Write a listing description for this property.

PROPERTY FACTS (use only these — do not add or infer any others):
- Type and style: [DETACHED / CONDO / TOWNHOUSE, ARCHITECTURAL STYLE]
- Bedrooms and bathrooms: [NUMBER]
- Interior size and lot size: [FIGURES, or "not verified" if you do not have them]
- Year built: [YEAR]
- Recent improvements with dates: [LIST]
- Standout physical features: [LIST — materials, fixtures, layout, light, outdoor space]
- Condition notes: [HONEST ASSESSMENT]
- Physical location features: [DISTANCES TO AMENITIES, TRANSPORT, PARKS — physical facts only]
- Price: [FIGURE]

COMPLIANCE RULES — follow strictly:
- Describe the PROPERTY only. Never describe who would like it, who it suits, or who lives nearby.
- Do not use: perfect for families, family home, ideal for young professionals, bachelor, retirees, safe neighbourhood, exclusive, desirable area, walking distance, integrated, or any reference to religious buildings, ethnicity, nationality, language, or the demographics of the area.
- Do not reference schools by name, quality, or rating.
- Do not state any fact I have not supplied. If a detail would strengthen the copy but I have not given it, list it under MISSING rather than inventing it.

OUTPUT:
1. A 200-250 word description, leading with the single strongest physical feature
2. A one-sentence headline under 12 words
3. A MISSING list of facts worth adding, and why each would help
4. A COMPLIANCE NOTE flagging any phrase you were tempted to use but avoided, so I understand the reasoning

Write in plain, concrete language. No hyperbole, no stacked adjectives, no exclamation marks.

2. The Fair Housing Compliance Check

Run this over any copy — including copy you wrote yourself, and copy written before you started using AI.

Audit this real estate marketing copy for fair housing and advertising compliance issues.

COPY: [PASTE — listing description, ad, email, social post, or flyer]
JURISDICTION: [COUNTRY, STATE/PROVINCE, AND CITY IF RELEVANT]

Review for:
1. Language referencing or implying a protected class — including race, colour, religion, sex, sexual orientation, gender identity, disability, familial status, and national origin, plus any additional classes protected in my jurisdiction such as source of income, age, marital status or veteran status
2. Statements about who the property suits, rather than what the property is
3. Descriptions of the neighbourhood by its residents rather than its physical features
4. Language that could be read as steering toward or away from an area
5. Terms with a discriminatory history even where the intent is neutral
6. Accessibility language that could exclude or single out buyers with disabilities
7. Unsubstantiated claims about condition, value, investment return, or future appreciation
8. Missing brokerage identification or agency disclosure, if my jurisdiction requires it

For each issue found:
- Quote the exact phrase
- Explain the specific problem
- Give a compliant rewrite that keeps the marketing value
- Rate it as HIGH, MEDIUM or LOW risk

Then give me a cleaned version of the full copy.

Where the answer depends on jurisdiction-specific rules you cannot verify, say so and tell me what to check with my broker rather than guessing. Flag any additional protected classes I should confirm apply locally.

3. The Feature-to-Benefit Translator

Turns a spec sheet into copy without drifting into who-should-buy-it language.

Translate these property features into buyer-relevant benefits, staying within fair housing rules.

FEATURES: [LIST EVERY FEATURE FROM THE SPEC SHEET]
PROPERTY CONTEXT: [TYPE, AGE, CONDITION, PRICE BAND]

For each feature, give me:
1. The plain fact
2. What it means practically for whoever lives there — framed as a property capability, not as a suitability judgement about a type of person
3. A single sentence usable in copy

Example of the distinction I want:
- Feature: fenced rear garden
- Compliant benefit: enclosed outdoor space with gated side access
- NOT acceptable: great for kids and pets

Then rank the features by likely impact on buyer decisions in this price band, and tell me which three should lead the marketing and which are noise.

Do not invent features. Do not imply who the property is for at any point.

4. The Multi-Format Listing Package

Produce a complete marketing copy package from one set of property facts.

PROPERTY FACTS: [PASTE FULL DETAILS]
BROKERAGE DETAILS FOR REQUIRED DISCLOSURE: [NAME, LICENCE INFO AS REQUIRED LOCALLY]

Produce:
1. MLS remarks at [CHARACTER LIMIT] — dense, factual, no wasted words
2. Portal description, 200 words — slightly warmer, still factual
3. Instagram caption under 125 words with a clear opening line
4. A 30-second video script with shot notes
5. Email announcement to my database, under 150 words
6. Print flyer copy: headline, three bullets, one paragraph
7. Three text-message versions under 160 characters for different audiences

Rules for every format:
- Identical underlying facts across all of them, no version claiming something another does not
- Property described, buyer never characterised
- No school references, no neighbourhood demographic language
- Include the brokerage identification where the format requires it
- Flag anything I still need to add rather than filling it in

Keep the tone consistent across formats so they read as one campaign.

5. The Difficult Property Reframe

Honest positioning for a property with genuine drawbacks — not concealment.

Help me market a property with real drawbacks, honestly.

PROPERTY: [FULL FACTS]
THE PROBLEMS: [BE COMPLETELY HONEST — dated kitchen, busy road, small lot, awkward layout, deferred maintenance, whatever it is]
PRICE AND HOW IT COMPARES TO COMPS: [DETAIL]
WHAT IS GENUINELY GOOD ABOUT IT: [LIST]

Give me:
1. An honest assessment of which drawbacks are fixable, which are permanent, and which are actually priced in already
2. Copy that leads with real strengths without concealing or misrepresenting the weaknesses
3. Language for the drawbacks that is accurate rather than euphemistic — I want "original 1990s kitchen" not "full of potential", because buyers see through euphemism and it wastes showings
4. The buyer conversation: how to raise each drawback proactively at a showing, and why raising it first is better than being asked
5. Whether the pricing strategy or the presentation is the actual problem here

Absolute rules: do not conceal a material defect, do not use language designed to mislead, and flag anything in my list that may carry a legal disclosure obligation rather than being a marketing question. If the honest answer is that this property is mispriced rather than badly marketed, say that plainly.

6. The Premium Listing Narrative

Write marketing copy for a premium property where the buyer is making an emotional as well as financial decision.

PROPERTY: [FULL FACTS INCLUDING MATERIALS, PROVENANCE, ARCHITECT OR BUILDER IF KNOWN, VIEWS, GROUNDS]
PRICE BAND: [FIGURE]
WHAT MAKES IT GENUINELY RARE: [BE HONEST — if nothing does, say so]

Produce:
1. A 400-word narrative description that establishes the property's character through specific physical detail rather than adjectives
2. A shorter 150-word version
3. Three headline options

Craft rules:
- Specificity over superlative: name the stone, the orientation, the ceiling height, the tree species
- One concrete sensory detail per paragraph — light at a time of day, an outlook, a material underfoot
- No words that could apply to any expensive house: stunning, luxurious, prestigious, exclusive, opulent
- No claims about the area's residents, status, or desirability as a social matter
- Provenance only where I have supplied it and it can be substantiated

If the property is not genuinely distinctive, tell me — premium copy on an ordinary house reads as overreach and damages credibility with this buyer.

Lead Generation and Prospecting (Prompts 7–11)

7. The Geographic Farm Plan

Build me a 12-month plan for farming a geographic area.

AREA: [BOUNDARIES AND APPROXIMATE NUMBER OF HOMES]
MARKET DATA I HAVE: [TURNOVER RATE, AVERAGE DAYS ON MARKET, PRICE TRENDS, TYPICAL PROPERTY TYPE]
MY CURRENT PRESENCE: [LISTINGS SOLD THERE, EXISTING RELATIONSHIPS, RECOGNITION LEVEL]
COMPETITION: [WHO ELSE FARMS THIS AREA AND HOW ACTIVELY]
BUDGET AND TIME: [MONTHLY SPEND AND HOURS PER WEEK]

Produce:
1. An honest assessment of whether this area is worth farming given the competition and turnover, including the case against
2. A 12-month touch calendar: what goes out, when, and through which channel
3. The content mix — what is genuinely useful to a homeowner who is not selling versus what is self-promotion
4. Which touches actually generate listing conversations and which are brand maintenance
5. Expected timeline to first listing from a cold farm, stated honestly
6. The metrics to track monthly, and what result by month six would tell me to stop

Rules: all content must describe the area by physical features, amenities and market data, never by the characteristics of who lives there. Do not include claims about neighbourhood desirability that rest on anything other than verifiable data.

8. The Expired Listing Approach

Write my outreach approach for expired listings.

THE LISTING: [ADDRESS TYPE, PRICE HISTORY, DAYS ON MARKET, PRICE REDUCTIONS, PHOTOS QUALITY, PREVIOUS AGENT ACTIVITY IF KNOWN]
COMPARABLE EVIDENCE I HAVE: [WHAT SOLD NEARBY AND AT WHAT]
MY RELEVANT TRACK RECORD: [SPECIFIC AND TRUE]

Produce:
1. My honest diagnosis of why it did not sell — price, presentation, marketing, or market — ranked by likelihood with reasoning
2. A first-contact letter under 200 words that leads with a specific observation about their listing, not with my credentials
3. A phone script opening that acknowledges they have been called by many agents already
4. Answers to the three objections I will hit: we are going to relist with the same agent, we are taking it off the market, and why would you do better
5. A follow-up sequence for the ones who do not respond, with timing

Rules:
- Never criticise the previous agent by name or implication — it reads badly and often gets back to them
- Do not promise a price or a timeline I cannot support
- Every claim about my track record must come from what I supplied
- Lead with something useful to them even if they never hire me

9. The For-Sale-By-Owner Conversation

Help me approach an owner selling privately, without being the tenth agent to annoy them this week.

THE PROPERTY: [DETAILS, ASKING PRICE, HOW LONG LISTED PRIVATELY, HOW IT IS BEING MARKETED]
MARKET EVIDENCE: [WHAT COMPARABLE PROPERTIES ACHIEVED, AND HOW LONG THEY TOOK]
MY VALUE PROPOSITION: [SPECIFIC AND TRUE]

Give me:
1. An honest assessment of whether they might genuinely do fine on their own, and under what conditions — I want to know when to walk away
2. A first approach that offers something concrete and free before asking for anything
3. How to raise the commission question when it comes up, with the actual arithmetic of net proceeds rather than a defensive answer
4. The three legitimate reasons private sales underperform, stated as evidence rather than as a pitch
5. A patient follow-up cadence for the likely case that they try it alone first

Rules: do not disparage their decision, do not use pressure tactics, and do not overstate what agency representation achieves. If my value proposition as I described it is weak, tell me.

10. The Database Reactivation

Build a reactivation campaign for my dormant database.

DATABASE: [SIZE, AND HOW IT BREAKS DOWN — past clients, leads who never transacted, sphere of influence, referral sources]
LAST CONTACT: [HOW LONG, AND WHAT THE LAST TOUCH WAS]
MARKET CONTEXT: [WHAT IS HAPPENING LOCALLY THAT IS GENUINELY WORTH TELLING THEM]

Produce:
1. Segmentation — which groups warrant different messages, and why
2. A re-entry message for each segment that acknowledges the silence without over-apologising
3. The genuinely useful thing to lead with for each — market data, an equity update, a specific observation
4. A 90-day sequence per segment: channel, timing, and content
5. The conversation-starter question for each that invites a reply rather than requesting business
6. How to handle the ones who reply that they already used another agent

Rules: no fabricated urgency, no invented market claims, and every statistic must come from data I supply. Write it so it works even for the recipients who will never transact — those are the referral sources.

11. The Buyer Qualification Framework

Build my buyer qualification conversation.

MY MARKET: [AREA, TYPICAL PRICE BANDS, INVENTORY CONDITIONS]
MY CAPACITY: [HOW MANY ACTIVE BUYERS I CAN SERVE WELL]

Produce:
1. The questions that establish readiness — financing position, timeline, motivation, decision-makers involved, and what has to happen before they can transact
2. How to ask about financial position professionally and without seeming intrusive
3. The signals that distinguish a buyer who will transact in 90 days from one who is a year out — and why both are worth keeping, differently
4. A tiering system with the service level appropriate to each tier
5. How to redirect a buyer whose expectations do not match their budget, with the specific framing that works
6. How to decline politely when someone is not a fit for my business right now

Absolute rules: qualification must be based on financial readiness, timeline and motivation only. Never on any characteristic connected to a protected class, and never on assumptions about a buyer drawn from their name, appearance, accent, or where they currently live. Ask every buyer the same questions in the same way — flag anything in my market description that suggests I might be applying different standards to different people.

Client Communication and Follow-Up (Prompts 12–16)

12. The Follow-Up Sequence Builder

Build a follow-up sequence for this lead type.

LEAD TYPE: [OPEN HOUSE VISITOR / PORTAL ENQUIRY / REFERRAL / PAST CLIENT]
WHAT I KNOW ABOUT THEM: [EVERYTHING FROM THE FIRST INTERACTION]
THEIR STATED TIMELINE: [WHAT THEY SAID]
MY READ ON THEIR ACTUAL TIMELINE: [WHAT YOU THINK]

Produce a sequence covering the first 90 days:
1. Each touch: timing, channel, and purpose
2. The full message for each, under 100 words
3. What genuinely useful thing each touch delivers — a specific listing, a market data point, an answer to something they asked
4. The branch points: what to send if they engage, and what to send if they go silent
5. When to stop, and the final message that leaves the door open

Rules:
- Every message must contain something useful even if they never reply
- No fabricated urgency, no invented market conditions
- Reference something specific from our actual conversation in at least three touches
- Match my writing voice: [PASTE TWO EMAILS YOU HAVE WRITTEN]

Tell me which touch in this sequence is doing the real work, so I know what to protect if I have to shorten it.

13. The Price Reduction Conversation

The hardest conversation in the job, prepared properly.

Prepare me for a price reduction conversation with a seller.

THE LISTING: [PRICE, DAYS ON MARKET, LIST-TO-ORIGINAL-PRICE HISTORY]
ACTIVITY DATA: [SHOWINGS, ONLINE VIEWS, SAVES, ENQUIRIES — with trend over time]
FEEDBACK RECEIVED: [PASTE ACTUAL SHOWING FEEDBACK]
COMPETING INVENTORY: [WHAT ELSE IS AVAILABLE AND AT WHAT PRICE]
RECENT COMPARABLE SALES: [DATA]
SELLER CONTEXT: [THEIR MOTIVATION, THEIR CONSTRAINTS, WHAT THEY NEED TO NET, AND WHETHER THEY SET THE ORIGINAL PRICE AGAINST MY ADVICE]

Prepare:
1. The data presentation — which numbers make the case most clearly, in what order
2. My opening two sentences, which should state the position without softening it into ambiguity
3. The specific reduction to recommend and the reasoning for that figure rather than a smaller one
4. Responses to the four things they will say: we can wait, the market will improve, our house is better than those comps, and you have not marketed it properly
5. What to do if they refuse — including whether and when to consider withdrawing from the listing
6. The honest answer to whether a reduction is even the right diagnosis here, or whether presentation or access is the actual constraint

Rules: no false optimism, no blaming the market for a pricing decision, and do not let me avoid the number. If the data I supplied does not support a reduction, say so.

14. The Buyer Consultation

Design my initial buyer consultation.

MARKET CONDITIONS: [INVENTORY, COMPETITION, TYPICAL TIMELINE, WHETHER BUYERS ARE COMPETING]
BUYER: [WHAT I KNOW SO FAR]
MY SERVICE MODEL AND COMPENSATION: [HOW YOU WORK AND HOW YOU ARE PAID]

Produce:
1. The agenda and time allocation for a 60-minute meeting
2. The questions that surface what they actually want versus what they say they want — including how to identify the non-negotiables
3. How to explain current market conditions honestly, including when the honest answer is discouraging
4. How to explain agency, representation and compensation clearly, in plain language
5. The expectations to set explicitly at the start so they are not surprises later — timeline, competition, compromise, and what I need from them
6. How to identify the decision-making dynamic when more than one person is involved

Rules: never suggest or steer toward areas based on any assumption about the buyer. Let them define search criteria in terms of budget, property attributes, commute and physical amenities. If they ask me about the character of a neighbourhood in terms of who lives there, give me the professional response that redirects to objective data sources without giving offence.

15. The Weekly Seller Update

Write my weekly seller update.

WEEK: [NUMBER ON MARKET]
ACTIVITY: [SHOWINGS, ONLINE VIEWS, SAVES, ENQUIRIES, THIS WEEK AND CUMULATIVE]
FEEDBACK: [PASTE ACTUAL COMMENTS]
MARKET MOVEMENT: [NEW COMPETING LISTINGS, PRICE CHANGES, SALES]
WHAT I DID THIS WEEK: [SPECIFIC MARKETING ACTIONS]
MY ASSESSMENT: [HONEST READ]

Write an update, under 300 words, that:
1. Leads with the numbers and their direction, not with reassurance
2. Reports feedback accurately including the unflattering parts
3. Explains what the data means rather than just listing it
4. States what I am doing next week, specifically
5. Raises any emerging concern early rather than waiting for it to become undeniable
6. Ends with anything I need from them

Rules: no filler weeks. If nothing happened, say nothing happened and what that indicates. Do not use activity language to disguise a lack of results. If this week's data suggests a pricing or presentation problem, the update should say so rather than deferring it.

16. The Post-Close Relationship Plan

Build a post-closing plan that produces referrals without being transactional about it.

CLIENT: [WHO THEY ARE, WHAT THEY BOUGHT OR SOLD, ANYTHING PERSONAL THEY SHARED]
TRANSACTION: [HOW IT WENT, INCLUDING ANY DIFFICULTIES]
THEIR SITUATION NOW: [NEW OWNERS, DOWNSIZED, RELOCATED]

Produce:
1. The first 90 days: what is genuinely useful to someone who just moved, and when
2. The annual rhythm from year one to year five, with what changes as time passes
3. The moments worth marking, and the ones that feel intrusive
4. How to ask for referrals — the timing, the framing, and how often is too often
5. What to send that has value independent of me wanting their business
6. Property and equity updates: what is useful to send and at what frequency

Rules: nothing that reads as automated, nothing that treats the relationship as a lead source, and no fabricated personal warmth. If the transaction was difficult, tell me how the plan should differ.

Market Analysis and Pricing (Prompts 17–21)

17. The CMA Narrative

Turn my comparable sales data into a clear pricing analysis.

SUBJECT PROPERTY: [FULL SPECIFICATION AND CONDITION]
COMPARABLE SALES: [FOR EACH: address type, sale price, date, size, bed/bath, condition, and how it differs from the subject]
ACTIVE COMPETITION: [SAME DETAIL FOR CURRENT LISTINGS]
EXPIRED OR WITHDRAWN: [SAME DETAIL — these tell you the ceiling]
MARKET TREND: [DIRECTION AND PACE, WITH DATA]

Produce:
1. Adjustment reasoning for each comparable — what makes it worth more or less than the subject, and roughly how much, with your logic shown
2. A supported value range with the reasoning, not a single number
3. Which comparables carry the most weight and which should be discounted, and why
4. What the expired and withdrawn listings indicate about the ceiling
5. The pricing risk: what happens if we list at the top of the range versus the middle
6. A plain-language explanation I can walk a seller through

Rules: this is a comparative market analysis, not an appraisal, and the output must say so. Use only the data I supplied. Where a comparable is weak or the data set is too thin to support a confident range, say so rather than producing false precision. State every adjustment as an estimate.

18. The Pricing Strategy Analysis

Recommend a pricing strategy for this listing.

VALUATION RANGE: [FROM THE CMA]
SELLER MOTIVATION AND TIMELINE: [HONEST DETAIL]
SELLER NET REQUIREMENT: [WHAT THEY NEED TO WALK AWAY WITH, AND WHY]
MARKET CONDITIONS: [INVENTORY, ABSORPTION, DIRECTION, SEASONALITY]
PROPERTY POSITION: [HOW IT COMPARES TO CURRENT COMPETITION]

Analyse:
1. Three strategies — price at market, price below to generate competition, price above to leave negotiating room — with the mechanics of how each actually plays out in my stated conditions
2. For each: expected days on market, likely sale price range, and the probability of needing a reduction
3. How buyer search filters affect the choice of a threshold figure
4. The cost of starting too high, quantified in time and eventual price
5. What the first two weeks of data will tell me, and the specific triggers for adjusting

Then recommend one strategy and give the strongest argument against it.

Do not tell the seller what they want to hear. If their net requirement exceeds what the market supports, say that plainly and tell me how to have that conversation.

19. The Local Market Report

Write a market report for my area that a homeowner would actually read.

AREA: [DEFINE IT]
PERIOD: [MONTH OR QUARTER]
DATA: [SALES VOLUME, MEDIAN AND AVERAGE PRICE, DAYS ON MARKET, INVENTORY, MONTHS OF SUPPLY, LIST-TO-SALE RATIO — current and prior period]
NOTABLE ACTIVITY: [ANYTHING WORTH MENTIONING]

Produce:
1. A headline finding — the one thing that actually changed
2. A 400-word report explaining what the numbers mean for a seller and separately for a buyer
3. What is genuinely uncertain, stated as uncertain
4. Three charts worth building, and what each should show
5. A social version under 100 words and an email version under 200

Rules:
- Describe the area by physical features, amenities and market data only — never by who lives there or how the population is changing
- No predictions presented as fact; forecasts must be labelled as opinion with the reasoning shown
- Every figure from the data I supplied, nothing added
- If the data is too thin or the period too short to support a conclusion, say so rather than manufacturing a narrative

20. The Days-on-Market Diagnosis

Diagnose why this listing is not selling.

LISTING: [PRICE, DAYS ON MARKET, PRICE HISTORY]
TRAFFIC DATA: [ONLINE VIEWS, SAVES, SHOWING REQUESTS, ACTUAL SHOWINGS, SECOND VIEWINGS, OFFERS — with the trend over time]
FEEDBACK: [PASTE EVERYTHING]
COMPETITION: [WHAT ELSE IS AVAILABLE, AND WHAT HAS SOLD SINCE WE LISTED]
PRESENTATION: [PHOTO QUALITY, STAGING, ACCESS ARRANGEMENTS, MARKETING REACH]

Diagnose using the funnel:
1. If online views are low, the problem is price or exposure — which, and what is the evidence
2. If views are high but showings are low, the problem is photos, copy or price positioning
3. If showings are high but offers are absent, the problem is the property itself, its condition, or price against condition
4. If offers come but fail, the problem is terms, negotiation or something surfacing in inspection

For my data specifically:
- Where in the funnel is this listing failing, with the numbers that show it
- The two most likely causes, ranked
- The cheapest test to confirm the diagnosis before spending money
- What to change first, and what result would tell me it worked
- The honest answer to whether this is a price problem dressed up as something else

Be direct. Most listing problems are price, and if that is the answer here, say it.

21. The Offer Position Analysis

Help my buyer decide what to offer.

PROPERTY: [DETAILS, LIST PRICE, DAYS ON MARKET, PRICE HISTORY]
COMPARABLE EVIDENCE: [RECENT SALES WITH DETAIL]
SELLER SITUATION: [WHAT IS KNOWN OR REASONABLY INFERRED]
COMPETITION: [OTHER INTEREST, IF KNOWN]
MY BUYER: [BUDGET CEILING, FINANCING POSITION, TIMELINE, FLEXIBILITY, AND HOW MUCH THEY WANT THIS PROPERTY]
MARKET CONDITIONS: [WHO HAS LEVERAGE]

Analyse:
1. What the comparable evidence supports as a defensible value, with reasoning
2. The signals in the listing history about seller flexibility
3. Three offer positions — conservative, market, and strong — with the probability of acceptance and the risk of each
4. Non-price terms that carry real weight here: timeline, conditions, deposit, flexibility on possession
5. The walk-away number and how to establish it before emotion enters
6. What I should find out before advising, and how to find it out properly

Rules: distinguish clearly between what the evidence shows and what you are inferring about the seller. Do not encourage an offer above what the comparables support without stating plainly that it is a premium and why the buyer might rationally accept paying it.

Negotiation and Deal Management (Prompts 22–25)

22. The Offer Comparison Matrix

Compare these offers for my seller.

PROPERTY AND LIST PRICE: [DETAIL]
SELLER PRIORITIES: [RANKED — price, certainty, timeline, or anything else]

OFFERS: [FOR EACH — price, financing type and status, deposit, conditions, timeline, possession terms, and anything unusual]

Produce:
1. A comparison table across every material term
2. Net proceeds for each, showing the calculation, with any cost differences between them noted
3. Probability of each actually closing, with the reasoning — financing type, condition load, and buyer position
4. Risk-adjusted ranking against the seller's stated priorities
5. The strongest and weakest element of each offer
6. What to counter on for each, and what to leave alone

Then: which offer would you take, and what would have to be true for a different one to be better?

Note explicitly that the highest price is not always the best offer, and show where that applies here. Flag any term whose implications I should confirm with a conveyancer or attorney rather than assess myself.

23. The Counter-Offer Strategy

Build my counter-offer strategy.

CURRENT POSITION: [LIST PRICE, OFFER RECEIVED, GAP]
THE OFFER'S TERMS: [FULL DETAIL]
MY CLIENT'S POSITION: [WHAT THEY NEED, THEIR FLEXIBILITY, THEIR ALTERNATIVES IF THIS FAILS]
THE OTHER SIDE: [WHAT IS KNOWN ABOUT THEIR MOTIVATION, TIMELINE AND ALTERNATIVES]
MARKET CONTEXT: [LEVERAGE]

Produce:
1. An honest read of who holds leverage and why
2. The counter to make, with the specific figure and terms, and the reasoning behind that number
3. Which non-price terms to trade — what to concede that costs my client little and is worth much to the other side
4. The likely response, and my planned reply to each scenario
5. The walk-away point, defined before negotiation rather than during
6. What to say when the other side goes quiet

Rules: no tactics that rely on misrepresentation. Do not fabricate competing interest or invent deadlines. Anything I say about other offers must be true. If my client's position is weak, tell me that rather than constructing a strategy that pretends otherwise.

24. The Inspection Negotiation

Help me handle this inspection negotiation.

INSPECTION FINDINGS: [PASTE, OR SUMMARISE EACH ITEM WITH SEVERITY]
ESTIMATED COSTS: [WHERE KNOWN]
PROPERTY AGE AND PRICE: [CONTEXT]
MY SIDE: [BUYER OR SELLER]
CLIENT PRIORITIES: [WHAT MATTERS TO THEM]
MARKET CONDITIONS: [LEVERAGE]

Produce:
1. Categorisation of every finding: safety, structural, system-end-of-life, deferred maintenance, or cosmetic
2. Which items are reasonable to raise and which are ordinary wear that would look unreasonable to ask about
3. The ask to make, prioritised, with the reasoning for each
4. Credit versus repair versus price reduction — which to pursue for each item, and why
5. The likely counter and my response
6. Which items are genuinely deal-breaking versus negotiable

Rules: do not advise concealing any finding. If I am on the seller side, flag anything that may create a disclosure obligation regardless of the negotiation outcome. Recommend that specialist findings be assessed by the relevant trade rather than estimated here, and say where cost estimates are too uncertain to negotiate against.

25. The Deal Rescue

This transaction is falling apart. Help me save it.

THE DEAL: [PROPERTY, PRICE, WHERE IT IS IN THE PROCESS]
THE PROBLEM: [WHAT HAS GONE WRONG]
POSITIONS: [WHAT EACH SIDE IS SAYING AND WHAT THEY ACTUALLY WANT]
DEADLINES: [WHAT IS APPROACHING AND WHAT HAPPENS IF IT PASSES]
ALTERNATIVES: [WHAT EACH SIDE DOES IF THIS FAILS]

Produce:
1. Diagnosis of the real problem, which may not be the stated one
2. What each side actually needs, separated from what they are demanding
3. Three possible resolutions, with what each requires from whom
4. The conversation to have first, with whom, and how to open it
5. Whether this deal is worth saving — including the case for letting it fail
6. What to protect for my client if it does fail

Rules: do not pressure anyone into a resolution against their interest. Flag immediately anything that requires legal advice rather than agent judgement, particularly anything touching contract obligations, deposits or default. If the honest answer is that this deal should not be rescued, say so.

Marketing, Social and Video (Prompts 26–30)

26. The Listing Video Script

Write a listing video script.

PROPERTY: [FULL FACTS]
LENGTH: [30 / 60 / 90 SECONDS]
PLATFORM: [WHERE IT WILL RUN]
WHO IS ON CAMERA: [ME / VOICEOVER ONLY / NOBODY]

Produce:
1. A shot list: every shot, its duration, the camera movement, and what it must show
2. The spoken script, timed to the shots, written for speech rather than reading
3. The first five seconds, designed to hold attention — lead with the single most compelling physical feature, not with a greeting or my name
4. On-screen text: what appears, when, and where in frame
5. The closing frame and call to action
6. Required brokerage identification and where it appears

Rules:
- Describe the property only, never who it suits
- No school references, no neighbourhood demographic language
- Every claim from the facts I supplied
- If any footage would need a disclosure — virtual staging, AI-altered imagery, or renderings of unbuilt features — flag it and specify the disclosure

Keep the language plain. Property video fails when the script oversells what the viewer can see for themselves.

27. The Social Content Calendar

Build me a 30-day social content calendar.

MY MARKET: [AREA AND PROPERTY TYPES]
MY POSITIONING: [WHAT I WANT TO BE KNOWN FOR]
CURRENT INVENTORY: [ACTIVE LISTINGS AND RECENT SALES]
PLATFORMS: [WHERE YOU POST]
CAPACITY: [HOURS PER WEEK AND WHETHER YOU WILL APPEAR ON CAMERA]

Produce:
1. A content mix with percentages: listings, market data, local area, educational, and personal — with the reasoning for the ratio
2. Thirty posts: format, platform, hook, and core content for each
3. Which are quick to produce and which need real effort, so I can batch them
4. Five that could be produced once and reused quarterly
5. The three that will actually generate business, so I protect those if time runs short

Rules for all content:
- Area content covers physical features, amenities, transport and market data — never demographics or who lives there
- No property claims beyond the facts I supply
- Market data only from figures I provide
- Include brokerage identification where required

Tell me honestly which of these formats is a poor use of my time at my stage.

28. The Neighbourhood Guide

Genuinely useful area content that stays clear of steering.

Write a neighbourhood guide for [AREA].

WHAT I KNOW: [AMENITIES, TRANSPORT LINKS, PARKS, SHOPS, ARCHITECTURE AND HOUSING STOCK, TYPICAL PRICE BANDS, MARKET DATA]
LENGTH AND FORMAT: [BLOG POST / PDF / SOCIAL SERIES]

Cover:
1. Housing stock — architectural styles, typical ages, sizes, lot characteristics
2. Physical geography and layout — how the area is organised, what is where
3. Amenities with distances: shops, parks, transport, healthcare, recreation
4. Market data: price ranges, turnover, days on market, trend
5. Practical infrastructure: parking, transport, utilities, planned development I have documented

Strict rules:
- Describe the place, never the people. No characterisation of residents, demographics, or how the area is changing socially
- No school names, ratings, or catchment claims
- No safety characterisations, crime commentary, or comparisons implying one area is better than another
- No religious institution references
- Amenity facts only where I supplied them
- For anything a buyer would want that I cannot cover for compliance reasons, direct them to the objective public source instead

List separately the questions buyers commonly ask about an area that I should not answer directly, with the neutral response and the source to point them to.

29. The Just-Sold Case Study

Write a just-sold post that demonstrates competence rather than just announcing a result.

THE PROPERTY: [DETAILS]
THE CHALLENGE: [WHAT MADE IT DIFFICULT]
WHAT I DID: [SPECIFIC ACTIONS — pricing, presentation, marketing, negotiation]
THE RESULT: [DAYS ON MARKET, LIST-TO-SALE RATIO, ANY RELEVANT DETAIL, AND WHETHER I HAVE PERMISSION TO SHARE IT]

Produce:
1. A social version under 150 words leading with the challenge, not the celebration
2. A longer written version around 400 words
3. The specific detail that demonstrates skill rather than luck
4. Three headline options

Rules:
- Confirm with me that the client has consented to details being shared before publishing anything specific
- No client identifying detail without consent
- Every number accurate as supplied
- Do not claim credit for market conditions
- No implied guarantee of similar results

If the result was ordinary, tell me — a case study about a routine sale reads as padding.

30. The Agent Positioning and Bio

Write my professional bio and positioning.

MY BACKGROUND: [CAREER HISTORY, INCLUDING ANYTHING BEFORE REAL ESTATE]
EXPERIENCE: [YEARS, TRANSACTION VOLUME, AREAS, PROPERTY TYPES]
GENUINE SPECIALISM: [WHAT YOU ACTUALLY KNOW BETTER THAN OTHER AGENTS]
CREDENTIALS: [LICENCES, DESIGNATIONS, MEMBERSHIPS]
HOW I WORK: [YOUR ACTUAL PROCESS AND STYLE]
CLIENT FEEDBACK THEMES: [WHAT PEOPLE ACTUALLY SAY]

Produce:
1. A 150-word bio for my website
2. A 50-word version for portals and directories
3. A one-line positioning statement
4. Three differentiators that are specific and verifiable, not claims every agent makes

Rules:
- No unverifiable superlatives: top-producing, number one, best in area, unless I supplied the evidence and the qualifying period
- No production claims I did not give you
- Specialism framed by property type, transaction type, or area knowledge — never by client demographic
- Include required licence and brokerage identification

If my stated differentiators are things every agent claims, tell me and help me find something genuinely distinguishing in my background instead.

Business Operations and Growth (Prompts 31–33)

31. The Transaction Checklist

Build me a transaction management checklist.

TRANSACTION TYPE: [BUYER OR SELLER SIDE, PROPERTY TYPE]
JURISDICTION: [COUNTRY, STATE/PROVINCE]
FINANCING TYPE: [IF KNOWN]
KEY DATES: [CONTRACT DATE, CONDITION DEADLINES, CLOSING]

Produce:
1. Every milestone from contract to close, in sequence, with the responsible party
2. Deadlines calculated from the dates I gave you, working backwards where necessary
3. Documents required at each stage
4. The points where deals most commonly fail, and the check that catches each early
5. Communication touchpoints with my client, so they are never wondering
6. What I should be chasing three days before each deadline rather than on the day

Rules: jurisdictional requirements vary and I need to verify this against my local rules and my broker's process — mark clearly which items are general practice and which depend on local law. Do not state a statutory deadline as fact; flag it for confirmation. This is an operational checklist, not legal guidance.

32. The Business Plan and Income Target

Build my business plan for the next 12 months, working backwards from an income target.

TARGET INCOME: [FIGURE]
MY NUMBERS: [AVERAGE SALE PRICE, AVERAGE COMMISSION RATE, BROKERAGE SPLIT, ANY FEES]
LAST 12 MONTHS: [TRANSACTIONS, SOURCES OF BUSINESS, CONVERSION RATES IF KNOWN]
LEAD SOURCES: [WHERE BUSINESS ACTUALLY CAME FROM, WITH NUMBERS]
COSTS: [MARKETING, DUES, TOOLS, ASSISTANT, TRANSPORT]
TIME AVAILABLE: [REALISTIC HOURS PER WEEK]

Calculate and show your working:
1. Transactions required to hit the target, net of costs and splits
2. Working backwards: appointments, leads, and prospecting activity required, using my actual conversion rates
3. The weekly activity number that drives everything
4. Whether this target is achievable in my stated hours — and if not, say so plainly
5. Which lead source produced the best return last year, and where the next unit of effort should go
6. The fixed cost base and the transactions needed simply to cover it

Then tell me the single assumption this plan is most dependent on, and what happens if it is 30% worse than stated.

Use only my figures. Where a conversion rate is missing, tell me to measure it rather than substituting a benchmark.

33. The Annual Database Review

Review my database and tell me where my business will come from next year.

DATABASE: [TOTAL SIZE AND HOW IT SEGMENTS]
LAST YEAR'S BUSINESS: [EVERY TRANSACTION AND WHERE IT ORIGINATED]
REFERRAL SOURCES: [WHO SENT BUSINESS, AND HOW MUCH]
CONTACT ACTIVITY: [HOW OFTEN EACH SEGMENT HEARS FROM YOU]
ANNIVERSARY DATA: [PAST CLIENTS BY PURCHASE YEAR]

Analyse:
1. Which segment produced the most business relative to its size — the real return on attention
2. Who referred and who did not, and what distinguished them
3. Past clients approaching typical move timelines, based on the anniversary data I supplied
4. Contacts receiving attention disproportionate to what they produce
5. The gap: who I should be in contact with and am not

Then produce:
- A ranked list of the 20 relationships most worth investing in this year, with the reasoning
- The contact plan for each tier
- What to stop doing

Base the ranking on transaction history, referral behaviour and timeline evidence only. Do not rank or characterise contacts by any personal attribute. Where my data is insufficient to rank a segment, say so and tell me what to start recording.

Chaining These Into a Workflow

The listing side runs as a sequence: prompt 17 to build the CMA, 18 to set the pricing strategy, 1 to write the description, 2 to compliance-check it, 4 to produce every format, 26 for the video, 15 for the weekly updates, 20 when it stalls, and 13 when the data says the price has to move.

The buyer side: 11 to qualify, 14 for the consultation, 21 to position the offer, 23 for the counter, 24 for the inspection, and 16 once it closes.

The business side runs annually: 32 to set the plan, 33 to work out where business actually comes from, 7 if farming is part of it, and 10 to reactivate what you already have.

Prompt 2 is the one to run habitually. Put every piece of public-facing copy through it — including copy you wrote yourself years ago and have been reusing since.

Mistakes That Cause Real Problems

1. Publishing AI listing copy unedited. Models reproduce the language patterns in their training data, and real estate training data is full of phrases that are now compliance problems. Prompt 2 exists for this reason.
2. Letting it invent property facts. Square footage, year built, lot size, HOA fees, tax figures. A confident wrong number in a listing is a misrepresentation, not a typo.
3. Describing neighbourhoods by their residents. The most common steering failure, and it usually happens while trying to be helpful.
4. Answering the "what is the area like" question directly. Redirect to objective public data sources. Prompt 28 gives you the wording.
5. Using AI-altered images without disclosure. Virtual staging and AI-enhanced photography generally require disclosure. Check your MLS rules.
6. Treating a CMA as an appraisal. Different thing, different standard, and in many jurisdictions a different licence.
7. Sending output in a voice that is not yours. Clients notice. Paste your own writing samples and make the model match them.
8. Skipping the broker review. Faster drafting does not remove the review step — it makes it more important, because you are producing more copy.

Where to Run These

The written prompts work in any capable model, though the analytical ones — CMA narrative, offer comparison, business planning — reward a frontier reasoning model that shows its working. Our Claude Opus 5 prompt guide covers that class of model, and the entrepreneur prompt set goes deeper on the business planning and financial analysis side if you run your practice as a business rather than a job.

For the video work in prompts 26 and 27, an avatar platform lets you produce listing and market-update videos without filming each one. Our HeyGen review and AI avatar workflow guide cover the setup, ElevenLabs pricing covers voiceover for property tours, and AI UGC video prompts apply directly to social ads. For prospecting, cold email outreach prompts pair with prompts 8 through 10.

Keep Reading

More prompt sets and tooling: 23+ AI prompts for entrepreneurs, cold email outreach prompts, 42+ AI UGC video prompts, 33+ Claude Opus 5 prompts, the HeyGen review, and how to create an AI avatar. Or browse all guides and prompts on PromptsRush.