Best AI Prompts for LinkedIn in 2026

LinkedIn is drowning in AI-generated content, and everyone can tell. The three-word-sentence cadence. The manufactured contrarian hook. The post that takes eleven lines to say something that needed two. It all reads as machine output because it is machine output, generated from a prompt that gave the model nothing to work with.

That is the actual problem to solve. AI is not bad at LinkedIn — a prompt that supplies your specific experience, your real numbers and your genuine opinion produces something worth reading. A prompt that says "write a LinkedIn post about leadership" produces the slop everyone scrolls past.

So every prompt below takes real input from you and most of them are instructed to refuse politely when you have not supplied enough. There are 28 of them, covering profile, content, engagement, outreach, company pages and measurement.

What Actually Performs

Before the prompts, the mechanics worth designing around:

• The first two lines are the whole decision. Everything after "see more" only exists if those lines earned the click.
• Comments outweigh likes, and dwell time outweighs both. A post someone reads slowly and replies to travels further than one that collects passive reactions.
• The early window matters. Engagement in the first hour or so disproportionately shapes how far a post goes, which is why posting and disappearing wastes the post.
• Personal profiles outperform company pages by a wide margin. If you run a brand, your people are the distribution.
• Specificity is the differentiator. Real numbers, real situations, named trade-offs. Generic advice is indistinguishable from the thousand other posts saying it.
• Consistency beats intensity. Two considered posts a week sustained for a year beats a fortnight of daily posting followed by silence.

Seven Rules for These Prompts

1. Bring the raw material. The prompt cannot invent what happened to you. Paste the situation, the numbers, the thing that surprised you.
2. Ban the tells. Every writing prompt below forbids the recognisable AI patterns by name, because models default to them.
3. Never fabricate experience. Do not let a model invent a client story, a result, or a credential. It is dishonest, and on a platform where your network can check, it is also stupid.
4. One idea per post. The most common structural failure is three half-developed points where one fully-developed point belonged.
5. Write like you talk. Paste your own writing as a voice sample. Without it you get LinkedIn-voice rather than your voice.
6. Earn the engagement bait. "Agree?" at the end of a post that said nothing is why people mute you.
7. Automation is a trap. Bulk-automated connecting, commenting and messaging breaches LinkedIn's terms and risks your account. Use AI to draft; send things yourself.

Profile and Positioning (Prompts 1–4)

1. The Positioning Statement

Act as a positioning strategist. Help me work out what I should be known for on LinkedIn.

WHAT I DO: [ROLE, COMPANY, RESPONSIBILITIES]
WHAT I ACTUALLY KNOW BETTER THAN MOST PEOPLE: [BE HONEST AND SPECIFIC]
WHO I WANT TO REACH: [THE AUDIENCE AND WHY THEY WOULD CARE]
WHAT I WANT FROM LINKEDIN: [CLIENTS, JOB OFFERS, HIRING, INDUSTRY STANDING, INVESTORS]
WHAT I HAVE DONE THAT IS UNUSUAL: [PROJECTS, MISTAKES, RESULTS, PATHS TAKEN]
WHAT I DO NOT WANT TO BE KNOWN FOR: [IMPORTANT]

Interview me first — ask three questions at a time, wait for answers, then continue. Probe where my answers are vague. "Helping businesses grow" is not a position.

Then produce:
1. A positioning statement in one sentence: who I help, with what, and why me specifically
2. Three content territories I could credibly own, each with the evidence I bring to it
3. What to deliberately not talk about, so the signal stays clear
4. The angle that is genuinely mine versus the ones a hundred others already occupy
5. What I would need to build or document to strengthen the weakest territory

Push back on generic answers. If what I have described could apply to any of ten thousand people with my job title, say so and dig further.

2. The Headline and About Rewrite

Rewrite my LinkedIn headline and About section.

CURRENT HEADLINE: [PASTE]
CURRENT ABOUT: [PASTE]
POSITIONING: [FROM PROMPT 1, OR DESCRIBE]
AUDIENCE: [WHO SHOULD FIND THIS COMPELLING]
PROOF I HAVE: [RESULTS, CLIENTS, CREDENTIALS, NUMBERS — ONLY REAL ONES]
GOAL: [WHAT I WANT A READER TO DO]

Produce:
1. Five headline options under 220 characters, each taking a different approach — role plus outcome, problem I solve, proof-led, positioning statement, plain and specific
2. A rewritten About section of 3 to 5 short paragraphs that opens with something other than my job title
3. A one-line version for use elsewhere

Rules:
- The first two lines of About are what shows before the fold. They have to work alone
- Write in first person, plainly. No third-person biography voice
- Every claim from the proof I supplied. Invent no results, clients or credentials
- No "passionate about", no "results-driven", no "seasoned professional", no "I help X do Y so they can Z" formula
- End with a specific next step, not "feel free to reach out"

Then tell me which headline you would choose and why, and what proof would most strengthen the About section if I went and got it.

3. The Featured and Experience Audit

Audit the rest of my profile.

EXPERIENCE ENTRIES: [PASTE EACH ROLE AND ITS DESCRIPTION]
FEATURED SECTION: [WHAT IS THERE NOW, IF ANYTHING]
SKILLS: [YOUR LISTED SKILLS]
RECOMMENDATIONS: [HOW MANY AND FROM WHOM]
GOAL: [WHAT THE PROFILE IS FOR]

Assess:
1. Whether each experience entry describes responsibilities or demonstrates outcomes, and rewrite the ones that only list duties
2. What belongs in Featured given my goal, and in what order
3. Which skills to keep and which are noise diluting the signal
4. Who I should ask for a recommendation, and what specifically to ask them to speak to
5. Gaps a sceptical reader would notice — unexplained breaks, vague titles, claims without evidence

Then produce:
- Rewritten descriptions for the two weakest experience entries
- A short message I could send asking for a recommendation, that makes it easy for the person to say yes
- The single profile change with the biggest impact on my stated goal

Use only what I supplied. Do not invent metrics for my past roles.

4. The Competitor Profile Study

Analyse how others in my space position themselves, and find my gap.

MY POSITIONING: [DESCRIBE]
OTHERS IN MY SPACE: [PASTE THEIR HEADLINES AND ABOUT SECTIONS AS YOU OBSERVE THEM]
THEIR CONTENT THEMES: [WHAT THEY POST ABOUT]

Analyse:
1. The positioning conventions in this space — what almost everyone claims
2. Which claims are genuinely differentiating and which are table stakes
3. The content territories that are crowded
4. What nobody is credibly covering

Then:
- Three positioning angles open to me, ranked by how defensible each is given what I actually bring
- The territory I should avoid because someone owns it credibly and I would look derivative
- What I could do better rather than merely differently

Base this only on the profiles I pasted. Do not assert anyone's follower count, engagement or results — you cannot verify those, and I would rather have an honest read of the positioning than a guess at their performance.

Content Strategy (Prompts 5–8)

5. The Content Pillar Plan

Build my content pillars and a posting rhythm I can actually sustain.

POSITIONING: [FROM PROMPT 1]
AUDIENCE: [WHO AND WHAT THEY CARE ABOUT]
MY RAW MATERIAL: [WHAT YOU ENCOUNTER WEEKLY — client problems, data, decisions, mistakes, things you build]
TIME AVAILABLE: [HOURS PER WEEK, HONESTLY]
GOAL: [WHAT LINKEDIN IS FOR]

Produce:
1. Three to four content pillars, each with the specific angle only I can take on it
2. The ratio between them
3. For each pillar: five post ideas drawn from the raw material I described
4. A weekly rhythm matched to my stated time, not an idealised one
5. Which pillar to lead with in the first month, and why

Then:
- Flag any pillar where I would run out of genuine material within a month
- Tell me what to start capturing week to week so the pipeline does not dry up
- Say plainly if my stated time budget cannot support the plan, and give the smaller version that works

A sustainable two posts a week beats an ambitious five that stops after a fortnight.

6. The Idea Extraction Interview

The prompt to run when you have nothing to post about — which is usually not true.

Interview me to find posts hiding in my actual work.

MY ROLE AND FOCUS: [DESCRIBE]
THIS WEEK: [WHAT YOU WORKED ON, EVEN IF IT SEEMS MUNDANE]

Ask me questions, three at a time, waiting for answers between rounds. Dig for:
- Something that surprised me
- A decision I made and the option I rejected
- Something I changed my mind about
- A mistake and what it cost
- A question a client or colleague asked that revealed a common misunderstanding
- A number I saw that did not match expectations
- Something everyone in my field believes that I think is wrong
- A small practical thing I do that others might not

Keep asking follow-ups where an answer is interesting but thin. The specifics are the whole value.

Then produce:
1. Eight post ideas from what I told you, each with the specific detail that makes it worth reading
2. For each: the single point it makes, in one sentence
3. Which two are strongest and why
4. Which are too thin to post and what extra detail would fix them

Do not generate ideas I did not give you material for. If my answers are too vague, ask again rather than filling the gap yourself.

7. The Content Calendar

Build a four-week content calendar.

PILLARS: [FROM PROMPT 5]
POST IDEAS: [YOUR BACKLOG]
CADENCE: [POSTS PER WEEK]
UPCOMING EVENTS: [LAUNCHES, TALKS, HIRING, SEASONAL MOMENTS]
FORMATS I CAN PRODUCE: [TEXT / CAROUSEL / VIDEO / POLL — be honest about what you will actually make]

Produce:
1. A week-by-week schedule: date, pillar, format, working headline, the point it makes
2. Format variety across the month, weighted to what I said I can actually produce
3. Where to place anything promotional, and the ratio of value to promotion
4. Which posts need preparation time and when to start them

Then:
- Identify the one post most likely to perform, and say why
- Flag any week that is too heavy for my stated capacity
- Give me the fallback plan for a week when everything slips, so the streak survives

Do not schedule formats I told you I cannot produce. A calendar full of carousels I will never design is worse than a simpler one I will follow.

8. The Repurposing Pass

Turn this existing material into LinkedIn posts.

SOURCE: [PASTE — a blog post, talk transcript, internal doc, podcast transcript, or customer call notes]
AUDIENCE: [WHO SHOULD SEE THIS ON LINKEDIN]
MY VOICE: [PASTE A SAMPLE OF YOUR OWN WRITING]

Produce:
1. Five distinct posts drawn from this source, each making a different point rather than five summaries of the same thing
2. For each: the format that suits it, the hook, and the full draft
3. Which point deserves to be its own post versus which should be a comment on someone else's

Rules:
- Each post must stand alone. A reader who never sees the source should still get complete value
- Do not simply summarise the source. Extract the specific claims, numbers and moments and build a post around one each
- Match my voice sample
- Where the source makes a claim I have not evidenced, flag it rather than repeating it as fact

Then tell me which of the five is the strongest and which is padding.

Post Formats and Hooks (Prompts 9–14)

9. The Hook Bank

Write hooks for this post. The first two lines are the only thing that matters here.

THE POST'S SINGLE POINT: [ONE SENTENCE]
THE SPECIFIC DETAIL THAT MAKES IT INTERESTING: [THE NUMBER, MOMENT, OR SURPRISE]
AUDIENCE: [WHO]

Write 12 hooks, each a maximum of two short lines, spread across these approaches:
- A specific number or result stated flatly
- A confession or admission
- A belief in my field I think is wrong
- A moment mid-scene, with no setup
- A question whose obvious answer is wrong
- A cost stated plainly — money, time, or a mistake
- A short declarative that creates a gap
- Something I changed my mind about

For each, note the approach and what makes someone tap "see more".

Then rank the top three and explain the mechanism behind each.

Banned: "Let me tell you a story", "Here's the thing", "Unpopular opinion:", "I'll say what nobody else will", any hook promising a thread or a list of hacks, and anything that overpromises relative to the post's actual point. A hook that oversells is worse than a flat one, because the reader feels cheated and remembers.

10. The Text Post

Write a LinkedIn text post.

THE POINT: [ONE SENTENCE — the single thing this post says]
THE RAW MATERIAL: [WHAT ACTUALLY HAPPENED — situation, numbers, who was involved, what you did, what resulted]
WHY IT MATTERS TO THE READER: [THE TRANSFERABLE LESSON]
AUDIENCE: [WHO]
MY VOICE: [PASTE TWO OF YOUR OWN PARAGRAPHS]

Structure:
- Hook: two lines maximum, working before "see more"
- The specific situation, told concretely
- The turn — what surprised you, went wrong, or changed
- The transferable point, stated once and plainly
- A closing line that invites a genuine reply

Length: 150 to 250 words. Short paragraphs, one to three lines each.

BANNED, because they are the AI tells:
- Sentence fragments used as paragraphs for rhythm, repeatedly
- "Here's the thing." / "But here's what nobody tells you." / "The result?" / "Let that sink in."
- A list of three-word lines stacked for effect
- Starting consecutive paragraphs with the same word
- Rhetorical questions used as transitions
- Emoji bullet points
- "Agree?" or "Thoughts?" as the closing line
- Any claim, number or outcome I did not supply

Then tell me which sentence is weakest and rewrite it.

11. The Carousel

Design a LinkedIn carousel.

TOPIC: [WHAT IT COVERS]
THE POINT: [THE SINGLE ARGUMENT]
MY MATERIAL: [THE REAL EXAMPLES, DATA OR STEPS]
AUDIENCE: [WHO]
SLIDE COUNT: [8 TO 12]

Produce:
1. Slide 1: the hook — must work as a thumbnail and make someone swipe
2. Slides 2 to N: one idea per slide, with the exact text for each
3. Final slide: the takeaway and one clear next step
4. The accompanying post text — this is not a caption, it should stand alone
5. Design direction: hierarchy, what is large, what is small, roughly how much text per slide

Rules:
- Maximum 25 words per slide. If a slide needs more, it is two slides
- Every slide must earn the swipe to the next one
- No slide that only says "let's dive in" or restates the title
- The value must be complete in the carousel. Do not gate the payoff behind a comment or a link

Then tell me honestly whether this topic actually suits a carousel or whether it would be stronger as a text post. Carousels suit sequential or comparative material; they are a poor container for a single insight.

12. The Video Script

Write a script for a short LinkedIn video.

TOPIC AND POINT: [WHAT AND WHY]
LENGTH: [30 / 60 / 90 SECONDS]
FORMAT: [TALKING HEAD / SCREEN RECORDING / MIXED]
MY MATERIAL: [THE REAL DETAIL]
AUDIENCE: [WHO]

Produce:
1. The first five seconds, written to hold someone whose sound is off — assume captions carry it
2. The full script, timed, written for speech rather than reading
3. On-screen text cues and where they appear
4. The closing line and the next step
5. The accompanying post text

Rules:
- Speech patterns, not written prose. Contractions, short sentences, one deliberate pause
- Say the point in the first fifteen seconds. Do not build to it
- No "hey guys", no throat-clearing intro, no asking people to like and subscribe
- Everything factual from my material

Then tell me whether this genuinely needs to be video, or whether the same point lands as well in text. Video is expensive to make and only pays when the format adds something — a demonstration, a face, a thing you must see.

13. The Poll

Design a LinkedIn poll worth running.

WHAT I ACTUALLY WANT TO LEARN: [BE SPECIFIC — this decides whether the poll is worth it]
AUDIENCE: [WHO]
CONTEXT: [WHY THIS QUESTION NOW]

Produce:
1. The question, phrased so every option is genuinely plausible
2. Four options that do not overlap and do not include an obvious winner
3. The accompanying post text explaining why you are asking, in 60 to 100 words
4. The follow-up post you would write once results are in, whatever they show

Rules:
- No polls whose answer is obvious, since they generate votes and no information
- No fake-controversy framing
- No option that exists only to be rejected
- The post must give value even to someone who does not vote

Then tell me plainly whether this poll is worth posting. Most LinkedIn polls are engagement bait that teach the author nothing and slightly cheapen their feed. If mine is one of those, say so and suggest asking the question properly in a text post instead.

14. The AI-Tell Audit

Run this on anything before you post it, including things you wrote yourself.

Audit this draft for the patterns that make writing read as AI-generated.

DRAFT: [PASTE]
MY VOICE SAMPLE: [PASTE SOMETHING YOU WROTE WITHOUT AI]

Check for and flag every instance of:
1. Stacked short fragments used for rhythm
2. Formulaic transitions — "Here's the thing", "But here's what nobody tells you", "The result?", "Let that sink in"
3. The rule-of-three used mechanically
4. Rhetorical questions as connective tissue
5. Consecutive paragraphs opening with the same structure
6. Abstract claims with no specific detail attached
7. Em-dashes or colons used at a rate my voice sample does not
8. A conclusion that restates the opening without adding anything
9. Vocabulary that does not appear anywhere in my voice sample
10. Engagement bait closings

For each: quote it, name the pattern, and rewrite it in my voice.

Then:
- Score how much this reads as machine-written, and say what is driving that most
- Identify the parts that sound genuinely like me
- Tell me whether the draft has enough specific, verifiable detail to be worth posting at all

Be blunt. If the draft says nothing that a hundred other posts have not said, tell me that rather than polishing the prose.

Engagement and Comments (Prompts 15–18)

15. The Comment Strategy

Design my commenting strategy.

MY POSITIONING: [WHAT I WANT TO BE KNOWN FOR]
AUDIENCE I WANT TO REACH: [WHO]
TIME AVAILABLE: [MINUTES PER DAY]
PEOPLE AND TOPICS I ALREADY FOLLOW: [LIST]

Produce:
1. Whose posts are worth commenting on, and the criteria for choosing — reach, audience overlap, topic relevance
2. What a comment worth writing looks like versus one that wastes both our time
3. A daily routine matched to my stated time
4. The three comment types that build standing: adding a specific example, respectfully complicating the argument, and answering a question in the replies better than anyone else has
5. When not to comment

Rules:
- Never suggest automated or bulk commenting. It breaches LinkedIn's terms and it is obvious to everyone reading
- No templates. A comment that could be pasted under any post adds nothing and reads as farming
- Commenting to be seen by the author's audience is legitimate; commenting without having read the post is not

Then tell me roughly how long it takes for consistent commenting to translate into profile visits and connections, so my expectations are calibrated.

16. The Comment Draft

Help me write a comment on this post.

THE POST: [PASTE IT]
MY RELEVANT EXPERIENCE: [WHAT I ACTUALLY KNOW ABOUT THIS]
MY GOAL: [ADD VALUE / RESPECTFULLY DISAGREE / ASK SOMETHING GENUINE / SUPPORT SOMEONE]

Produce three comment options:
1. Adding a specific example or data point from my experience
2. Complicating the argument constructively — where it holds and where it does not
3. A genuine question that advances the discussion

For each: 40 to 80 words, written in my voice, no preamble.

Rules:
- Never open with "Great post!" or "Well said" or "This resonates"
- Do not restate what the post already said
- Do not pitch anything
- If I have nothing genuinely useful to add, say so and tell me to skip this one

Then tell me which option best fits my goal, and flag anything in my stated experience that would be unwise to share publicly.

17. The Reply Management

Help me handle the replies on my post.

MY POST: [PASTE]
COMMENTS RECEIVED: [PASTE THEM]
MY GOAL: [KEEP THE CONVERSATION ALIVE / CONVERT INTEREST / HANDLE CRITICISM WELL]

For each comment, tell me:
1. Whether it deserves a reply, and how substantial that reply should be
2. A drafted response in my voice
3. Which ones open a genuine business conversation worth continuing privately
4. Which are disagreements worth engaging with and which are best acknowledged briefly

For any critical or hostile comment:
- Assess whether the criticism has a point
- Draft a response that concedes what is fair before addressing what is not
- Tell me where the right move is not to respond at all

Rules: no defensive replies, no one-word acknowledgements to substantive comments, and never move to a pitch in a public thread. Replying properly to the first few comments in the early window matters more than replying to all of them eventually.

18. The Engagement Post-Mortem

Analyse why this post performed the way it did.

POST: [PASTE]
PERFORMANCE: [IMPRESSIONS, REACTIONS, COMMENTS, RESHARES, PROFILE VISITS]
MY TYPICAL PERFORMANCE: [BASELINE]
WHEN POSTED: [DAY AND TIME]
WHAT I DID AFTER POSTING: [REPLIES, OR NOTHING]

Analyse:
1. Whether this is genuinely above or below baseline, or within normal variation
2. What the hook did, and whether the impression-to-engagement ratio suggests it was the hook or the body that lost people
3. Whether the comments indicate people read it or reacted to the hook alone
4. Whether the topic, format or timing explains more of the result
5. What the reshares, if any, say about who found it valuable

Then:
- The transferable lesson, stated so it applies to my next post rather than only this one
- What NOT to conclude from a single post
- One thing to test next

Be sceptical about small samples. A single post's performance is noisy, and drawing a strategy from one result is how people end up chasing a format that never worked.

Networking and Outreach (Prompts 19–22)

19. The Connection Request

Write a connection request note.

WHO THEY ARE: [ROLE, COMPANY, AND WHAT YOU KNOW ABOUT THEM]
HOW I FOUND THEM: [BE HONEST — a post, a mutual connection, a search, an event]
WHY I WANT TO CONNECT: [THE REAL REASON]
WHAT WE GENUINELY SHARE: [IF ANYTHING]

Produce three options under 300 characters, each taking a different approach:
1. Referencing something specific they published or said
2. A shared context — event, community, mutual connection, similar work
3. Direct and honest about why I am reaching out

Rules:
- No flattery openings
- No pitch. A connection request is not a sales message
- No pretending to a relationship or a shared interest that does not exist
- Specific to this person. If the note would work for anyone with their job title, it is not good enough

Then tell me:
- Which option suits this situation
- Whether to send a note at all, since for some people a plain request performs better
- What NOT to do after they accept, because immediately pitching a new connection is the fastest way to be muted

20. The Warm Outreach Message

Write a direct message to someone in my network.

RECIPIENT: [WHO, AND OUR ACTUAL RELATIONSHIP]
LAST CONTACT: [WHEN AND ABOUT WHAT]
WHAT I WANT: [BE HONEST — advice, an introduction, a conversation, business]
WHAT I CAN OFFER: [GENUINELY]
CONTEXT: [WHY NOW]

Produce:
1. The message, under 120 words
2. A shorter version under 60 words
3. The follow-up if there is no reply, and when to send it

Rules:
- Acknowledge the gap if there is one, without over-apologising
- State what I want clearly rather than burying it under three paragraphs of warm-up
- Make it easy to say no, which makes it easier to say yes
- No fake urgency, no guilt, no "just circling back"
- One follow-up. Not a sequence

Then tell me whether what I am asking for is proportionate to the relationship I described. If I am asking a near-stranger for something substantial, say so and suggest the smaller ask that earns the bigger one later.

21. The Social Selling Sequence

Design an outreach approach for this prospect that does not read as spam.

PROSPECT: [ROLE, COMPANY, AND WHAT YOU KNOW ABOUT THEIR SITUATION]
SIGNAL: [WHY YOU THINK THEY MIGHT NEED WHAT YOU DO — a post, a hire, a funding round, something they said]
WHAT I SELL: [AND THE SPECIFIC PROBLEM IT SOLVES]
MY PROOF: [RELEVANT AND REAL]

Produce a sequence over two to three weeks:
1. The engagement step — what to comment on, and what makes the comment genuinely useful rather than visible
2. The connection request
3. The first message, and what it should NOT do
4. The value step — something useful sent with no ask attached
5. The ask, and how to frame it so a no is easy

For each step: the timing, the message, and the signal that means stop.

Rules:
- Nothing automated. Every step sent by me, personally
- No fake personalisation — a first name merged into a template is worse than no personalisation
- Stop at any point where they show disinterest, and say what disinterest looks like
- Never more than one follow-up per step

Then tell me honestly whether the signal I described actually justifies outreach, or whether I am pattern-matching onto something that is not there.

22. The Event and Community Angle

Plan how to use an event for LinkedIn visibility, without being the person who posts a selfie with a lanyard.

EVENT: [WHAT, WHEN, YOUR ROLE — attending, speaking, exhibiting]
AUDIENCE: [WHO WILL BE THERE AND WHO IS WATCHING FROM OUTSIDE]
GOAL: [MEETINGS, VISIBILITY, RECRUITING, LEARNING]

Produce:
1. Pre-event: what to post, and how to signal you will be there without being self-congratulatory
2. During: what is worth posting live, and what is better captured for later
3. Post-event: the substantive piece that is worth more than the live posts, drawn from what you actually learned
4. The outreach angle — who to message, and what to say that is not "great to meet you"

Rules:
- The best event content is what you learned, not that you attended
- No photo-with-a-badge posts unless there is a point attached
- Anything you quote from a session must be accurate; do not paraphrase a speaker into something they did not say

Then tell me which single post from this plan is worth the most, and what to prioritise if I only do one thing.

Company Page and Advocacy (Prompts 23–25)

23. The Company Page Strategy

Design a realistic company page strategy.

COMPANY: [WHAT IT DOES, SIZE, AUDIENCE]
CURRENT PAGE: [FOLLOWERS, POSTING FREQUENCY, TYPICAL PERFORMANCE]
RESOURCES: [WHO WILL ACTUALLY DO THIS AND FOR HOW LONG EACH WEEK]
GOAL: [RECRUITING, CREDIBILITY, PIPELINE, CUSTOMER SUPPORT]

Produce:
1. An honest assessment of what a company page can and cannot achieve compared with personal profiles
2. The content mix worth posting, and what to stop posting
3. A cadence matched to the resources I described
4. Where the page genuinely outperforms individuals — recruiting, credibility for buyers doing due diligence, product news
5. How the page should support employee content rather than compete with it

Be direct about the trade-off: for most companies, five employees posting personally will outperform the company page substantially. If my resources are limited, say plainly whether the page is where they should go, or whether enabling people is the better investment.

24. The Employee Advocacy Programme

Design an employee advocacy programme people will actually participate in.

COMPANY: [WHAT IT DOES]
TEAM: [HOW MANY, IN WHICH ROLES, AND THEIR CURRENT LINKEDIN ACTIVITY]
GOAL: [REACH, RECRUITING, PIPELINE, EMPLOYER BRAND]
CONSTRAINTS: [TIME, COMPLIANCE, INDUSTRY RULES]

Produce:
1. Who to involve first, and why starting with the willing beats mandating participation
2. What support they actually need — ideas, editing, design, confidence, time
3. What to give them that is not a pre-written post to copy and paste
4. Guidelines that protect the company without flattening everyone into the same voice
5. How to measure it without making people feel monitored

Rules:
- Never recommend distributing identical copy for staff to post. Everyone can tell, and it damages the credibility of every participant
- Participation must be genuinely optional
- Address the real objection — that people fear looking self-promotional or getting it wrong in front of peers

Then tell me the most common reason these programmes fail, and the specific thing to do in the first month to avoid it.

25. The Thought Leadership Brief

Brief a substantial thought leadership piece.

TOPIC: [WHAT]
MY POSITION: [WHAT YOU ACTUALLY BELIEVE, INCLUDING THE UNPOPULAR PART]
EVIDENCE: [WHAT YOU HAVE — data, experience, cases, patterns you have observed]
AUDIENCE: [WHO NEEDS TO HEAR IT]
FORMAT: [LONG POST / NEWSLETTER / ARTICLE]

Produce:
1. The single argument, stated in one sentence
2. The structure, with what each section must establish
3. Where the evidence goes, and where the argument is weakest
4. The strongest counter-argument, and how to address it honestly rather than dismissing it
5. What to cut — the tangent that will feel important but dilutes the case

Rules:
- A real position means someone could reasonably disagree. If nobody could, it is not thought leadership, it is a summary
- Every claim traceable to the evidence I supplied
- No manufactured contrarianism. Being wrong loudly is not a strategy

Then tell me whether my stated position is genuinely distinctive or whether it is the consensus dressed up, and what would make it sharper.

Analytics and Iteration (Prompts 26–28)

26. The Performance Review

Review my LinkedIn performance and tell me what is working.

POSTS: [PASTE THE LAST 10 TO 20 — the text, format, date, and their impressions, reactions, comments, reshares]
PROFILE METRICS: [PROFILE VIEWS, FOLLOWER GROWTH, SEARCH APPEARANCES]
GOAL: [WHAT LINKEDIN IS FOR]

Analyse:
1. What the top posts have in common — topic, format, hook type, length, specificity
2. What the weakest share
3. Whether format or topic explains more of the variance
4. Whether engagement is coming from my target audience or from a general audience that will never convert
5. Whether follower growth is tracking with post performance, or whether one is lagging

Then:
- Three patterns worth doubling down on
- One thing to stop doing
- What to test next, and how many posts before the result means anything

Be honest about sample size. Ten posts is not enough to be confident about much, and if the differences I am seeing are within normal variation, say so rather than manufacturing a strategy from noise.

27. The Audience Fit Check

Check whether I am reaching the people I actually want to reach.

MY GOAL: [THE AUDIENCE AND OUTCOME I WANT]
WHO ENGAGES: [DESCRIBE THE ROLES AND INDUSTRIES OF PEOPLE COMMENTING AND CONNECTING]
FOLLOWER COMPOSITION: [WHAT YOU CAN SEE IN ANALYTICS]
INBOUND: [WHAT ENQUIRIES OR OPPORTUNITIES HAVE ACTUALLY COME FROM LINKEDIN]

Assess:
1. Whether my engaged audience matches my target audience
2. If not, what my content is attracting instead and why
3. Whether high engagement from the wrong audience is actively working against me by shaping distribution
4. What content change would shift the composition
5. Whether my positioning or my topics are the cause

Then tell me:
- The single change most likely to shift who engages
- How long that takes to show
- Whether my current numbers are worth less than they appear, given the audience behind them

A post with high engagement from people who will never buy, hire or refer is a vanity result. Say so plainly if that is what the data shows.

28. The Quarterly Reset

Help me review the quarter and reset.

WHAT I POSTED: [SUMMARY BY PILLAR AND FORMAT]
PERFORMANCE: [AGGREGATE NUMBERS AND THE STANDOUTS]
BUSINESS OUTCOMES: [WHAT ACTUALLY RESULTED — conversations, opportunities, hires, revenue if attributable]
TIME SPENT: [ROUGH HOURS PER WEEK]
GOAL FOR NEXT QUARTER: [WHAT YOU WANT]

Assess:
1. Return on the time invested, stated honestly
2. Which pillar produced business outcomes rather than just engagement
3. What I sustained versus what I abandoned, and why
4. Whether my cadence was realistic

Then produce:
- What to continue, stop and start
- A cadence for next quarter based on what I actually sustained rather than what I intended
- The one metric to judge next quarter by

Be willing to conclude that LinkedIn is not returning enough for the time I am putting in, and say what would have to change for that to shift — or whether the honest answer is to spend the time elsewhere.

Running These Together

1. Fix positioning first — prompts 1 to 4. Content built on vague positioning stays vague.
2. Build the pipeline — prompt 5 for pillars, then prompt 6 weekly. Prompt 6 is the one that solves "I have nothing to post about".
3. Write, then audit — prompts 9 to 13 to draft, then prompt 14 on everything before it goes out.
4. Show up in comments — prompts 15 to 17. This compounds faster than posting alone.
5. Reach out deliberately — prompts 19 to 22, manually.
6. Review honestly — prompts 26 to 28 monthly and quarterly.

Mistakes That Make LinkedIn Content Fail

1. Prompting without raw material. "Write a post about leadership" produces exactly what you would expect.
2. Leaving the AI tells in. Stacked fragments, "Here's the thing", the mechanical rule of three. Everyone recognises them now.
3. Fabricating experience. Inventing a client story is dishonest and, on a platform full of people who know you, easily caught.
4. Three points where one belonged. One idea per post, developed properly.
5. Posting and leaving. The early window matters; replying to the first comments is part of publishing.
6. Engagement bait. "Agree?" under a post that said nothing is how people learn to scroll past you.
7. Automating engagement. Breaches the terms, risks the account, and is transparent to everyone reading.
8. Optimising for the wrong audience. Reach from people who will never hire, buy or refer is a vanity number.
9. Company page over people. For most organisations, five employees posting will beat the page.
10. Quitting at week six. This compounds slowly. Consistency is the whole mechanism.

Where to Run These

The writing prompts work best in a model you have given a proper voice sample, and the interview-style ones — prompts 1 and 6 especially — need a model that will actually push back rather than accept a vague answer. For video posts, an avatar tool removes the filming step entirely; our HeyGen review covers that, and creating an AI avatar covers the setup.

For adjacent work: cold email outreach prompts pair with the social selling section, growing an AI social handle covers the same discipline on other platforms, and the entrepreneur prompt set covers the business analysis behind what you are posting about.

Keep Reading

More on content and outreach: cold email outreach prompts, how to grow an AI social handle, 23+ AI prompts for entrepreneurs, the HeyGen review, how to use ChatGPT for content creation, and 42+ AI UGC video prompts. Or browse all guides and prompts on PromptsRush.