How to Generate Luxury Brand Creatives With ChatGPT (2026 Workflow)

Act as a senior brand strategist who has worked with Hermès, Loewe, and Aesop. I am creating creative for [BRAND TYPE — e.g., a boutique perfume house / artisanal leather goods / high-end skincare brand]. The product is [PRODUCT — name, material, price point].

Output a complete visual aesthetic brief covering:

1. Color palette — exact named colors with HEX values and reasoning (max 4 colors)
2. Lighting philosophy — natural vs studio, direction, intensity, time of day
3. Photographic style references — 3 named photographers + one line reasoning each
4. Composition rules — what we always do, what we never do (5 of each)
5. Typography pairing — 2 type families with reasoning
6. Material vocabulary — surfaces, textures, fabrics that appear in shots (8 items)
7. Mood adjectives — 5 precise adjectives that define the brand''s emotional register

Be specific enough that the output could brief a photographer or production designer. No generic answers — every line should constrain a future decision.

Generate a Midjourney v7 / Magnific Mystic / Flux 1.1 Pro prompt for a luxury hero product portrait of [PRODUCT — name, material, color]. Reference the brand aesthetic brief above.

Output ONE LINE, comma-separated, ready to paste. Include:
- Product positioning (off-center thirds, three-quarter angle, isolated)
- Surface and background (slate, marble, cream linen, brushed concrete, oxidized brass — pick exactly ONE from the brief)
- Lighting (soft single window from left, golden hour, slight shadow on right side of subject)
- Camera and lens (Hasselblad H6D 80mm f/4, or Phase One IQ4 80mm f/5.6, or Leica SL3 90mm f/2.8)
- Composition rule (negative space minimum 65% of frame, single subject, no decoration)
- Atmosphere (matte finish, restrained color, no shine, no reflection on product)
- Format modifiers (--ar 4:5 --style raw --v 7)

The prompt should evoke an editorial print campaign for a $1,000+ product — not a hero on white. Output the prompt only, no commentary.

Generate a Midjourney v7 or Magnific Mystic prompt for a luxury lifestyle editorial scene featuring [PRODUCT or BRAND USE-CASE]. Reference the brand aesthetic brief above.

Output one comma-separated line. Required elements:
- Scene: an unstaged moment of use (someone reading next to the bottle, an open book and the product on a stone bench, an unmade linen sheet with the bag at the edge) — never the product alone, never the product centered
- Human presence: implied or partial only (a hand, a shoulder, the back of a head, a partial profile) — never a fully framed face
- Setting: architectural and restrained — a stone interior, an empty atelier, a Mediterranean shoreline, a converted warehouse, a courtyard at golden hour
- Lighting: natural, single direction, golden hour or soft north light
- Camera: medium format, 50–85mm equivalent, f/2.8–f/4 for shallow background separation
- Color: muted, monochromatic, maximum three colors in the frame
- Tone: quiet luxury, Aesop / Hermès / Le Labo aesthetics

End with --ar 4:5 --style raw --v 7. Output the prompt only.

Generate a black-and-white luxury hero prompt for [PRODUCT] in the style of 1990s Calvin Klein or Phoebe Philo era Celine print campaigns. Reference the brand aesthetic brief above.

Constraints:
- Pure monochrome — no color tints, no sepia, no warm wash
- Single hard light source, deep shadow opposite, high contrast (think 4:1 ratio)
- Product positioned on thirds — never centered, never busy
- Architectural background (raw concrete, marble slab, linen drape, exposed brick, sanded plaster)
- Texture-forward — the grain of the surface visible
- Film stock simulation: Ilford HP5+ or Kodak Tri-X 400, slight grain
- Camera: Leica M11 Monochrom 50mm f/2 or Hasselblad 503CW
- Composition: 70% negative space minimum, subject in lower or upper third only

Output one comma-separated prompt ending --ar 4:5 --style raw --v 7. Prompt only, no explanation.

Generate a Midjourney v7 or Magnific Mystic prompt for a macro detail shot of [MATERIAL — e.g., brushed cashmere, hand-stitched leather, hammered brass, etched crystal, raw linen, oxidized copper, oiled walnut]. Reference the brand aesthetic brief above.

Required:
- Tight crop — material fills 85%+ of the frame
- Razor-sharp focus on a single texture point, smooth bokeh elsewhere
- Lighting: raking cross-light from one side only, the kind that reveals texture
- Color: monochromatic or two-tone — never saturated, never colorful
- Macro lens specifications: 100mm f/2.8, 1:1 magnification, focus stacked
- Composition: rule of thirds, leading line if material has natural grain
- Atmosphere: contemplative, museum-object quality, no styling clutter

Output a single comma-separated prompt ending --ar 1:1 --style raw --v 7. The shot should evoke "the texture as protagonist" — Loewe leather details, Bottega Veneta weave macros. Prompt only.

Act as a senior luxury copywriter who has written for Hermès, Loewe, and Aesop. Reference the brand aesthetic brief above.

Write 12 campaign headlines for [PRODUCT or BRAND] — the kind that appear on a single silver-stamped page in an editorial magazine ad, with no body copy and no logo support.

Constraints:
- Each headline is one complete sentence under 8 words
- Each line uses a different rhetorical move: paradox, restraint, single sensory detail, understatement, contradiction-of-expectation, proverb-form, future-tense, past-tense, imperative, question, fragment, declarative
- No exclamation marks
- No buzzwords (banned: premium, luxury, elegant, sophisticated, exclusive, exquisite, refined, timeless)
- The lines should be quotable — feel earned, not advertised
- A reader should feel something specific after reading each one

Format: numbered list 1–12, headline only on each line. Do not explain the rhetorical move.

Develop a 250-word voice and copy direction document for [BRAND NAME and CATEGORY]. This is the kind of document a copywriter references before writing any headline, label, product page, email, or social post for the brand.

Cover:

1. Three sentence-level rules (e.g., "We never use exclamation marks. We let nouns do the work. We never claim — we describe.")
2. Three vocabulary rules (e.g., words we use, words we ban, tense we default to, person we write in)
3. Two reference brands whose voice we admire — with one-line reasoning each
4. A 40-word sample paragraph in the brand''s voice describing one of its products — show, do not tell
5. A 20-word sample social post in the brand''s voice — the kind that would appear on Instagram with one image and zero hashtags

The output must be specific enough that a freelance copywriter could match the brand voice from day one. No generic guidance — every rule should constrain a real decision a writer would otherwise make wrongly.

Write a 25-second luxury brand video performance brief for Hedra Character-3 animation, featuring [MODEL DESCRIPTION — age, gender, vibe — keep it understated, never glamorous] holding or wearing [PRODUCT]. Reference the brand aesthetic brief above.

Output should specify, per 5-second beat:

[0–5s OPENING] facial expression at start, eye direction, micro-movement, overall energy register
[6–10s SETTLING] same fields — describe the smallest gesture, not a smile
[11–15s ATTENTION] same fields — a slow turn toward camera or away
[16–20s STILLNESS] same fields — almost no movement; a single blink at most
[21–25s CLOSING] same fields — eye direction softens, breath visible

Performance rules:
- Luxury video does not move. The performance is in stillness, breath, and the slow turn of attention.
- Avoid any expression that reads as cheerful or eager.
- Eye direction does most of the work — looking past camera, downward, off to one side.
- Micro-blinks should be slower than natural — closer to 4 seconds apart than 2.
- No smile unless asked. Closed-mouth, neutral, contemplative.

End with a one-line global note on rendering — soft natural lighting from one direction, low-saturation grade, slight film grain.