Brand Guidelines

Brand Guidelines is an official Anthropic Agent Skill that applies Anthropic's official brand colors and typography to any artifact that benefits from Anthropic's look-and-feel. It styles headings in Poppins, body text in Lora, and applies the official palette — dark #141413, light #faf9f5, and the orange, blue, and green accents — so documents and slides come out consistently on-brand.

What is Brand Guidelines?

Brand Guidelines is a Claude skill (a folder of instructions Claude loads on demand) that acts as a post-processing style layer. When brand colors, visual formatting, or company design standards apply, it takes an existing artifact and applies Anthropic's corporate identity: the right fonts, the right hex values, and sensible defaults for headings, body text, and shapes. It is the simplest way to make a deck, document, or graphic look like it came from Anthropic.

What it does

• Applies the Anthropic color palette: Dark #141413, Light #faf9f5, Mid Gray #b0aea5, Light Gray #e8e6dc.
• Uses accent colors — Orange #d97757 (primary), Blue #6a9bcc (secondary), Green #788c5d (tertiary) — for non-text shapes, cycling through them for visual interest.
• Sets Poppins (Arial fallback) for headings 24pt and larger, and Lora (Georgia fallback) for body text.
• Performs smart color selection based on background, preserving readability and text hierarchy.
• Falls back automatically to Arial and Georgia when the custom fonts are not installed, so output stays consistent across systems.

How it works

The skill encodes Anthropic's brand as concrete rules: exact RGB hex values and a typographic system mapping heading sizes to Poppins and body copy to Lora. For presentations it applies color via python-pptx's RGBColor class for precise brand matching, and it cycles accent colors across non-text shapes. Because it leans on system-installed fonts with graceful fallbacks, it requires no font installation — though pre-installing Poppins and Lora yields the best fidelity.

Who it's for

It is for employees, partners, marketers, and anyone creating Anthropic-branded materials with Claude (claude.ai, Claude Code, or the Claude API). If you need a slide deck, report, or artifact to match company design standards without manually looking up hex codes and fonts, this skill handles it. It is beginner-friendly: describe the artifact and ask for Anthropic styling.

What you can build

• On-brand PowerPoint decks with Poppins headings and Lora body text.
• Documents and reports styled with the official dark/light palette.
• Graphics and shapes accented in the signature orange, blue, and green.
• Consistent visual formatting across a set of materials that all share Anthropic's look.

Why it matters

Brand consistency is tedious to enforce by hand — remembering exact hex values, font pairings, and accent rules across every file. Brand Guidelines codifies Anthropic's official identity into a repeatable styling pass, so every artifact respects the same colors and typography with readable contrast. It is the authoritative, Anthropic-authored reference for the company's look-and-feel, making it the fastest way to produce materials that are unmistakably on-brand.

1. Install in Claude Code (plugin marketplace)

/plugin marketplace add anthropics/skills
/plugin install example-skills@anthropic-agent-skills

2. Or add just this skill with the skills CLI

npx skills add anthropics/skills --skill brand-guidelines

3. Use it

Ask Claude to apply the brand, for example:

Apply Anthropic brand guidelines to this slide deck — Poppins headings, Lora body, and the official accent colors.

For best results, pre-install the Poppins and Lora fonts; otherwise Claude falls back to Arial and Georgia.