Editorialmarketingplayful

Bloom

A soft pink theme: magenta primary, pastel surfaces, and gentle type for beauty, wellness, and lifestyle brands.

by PromptsRush· MIT· v1.0.0· shadcn, tailwind, css-vars
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A live preview of this theme — every color, font, radius, and shadow you see is rendered straight from its tokens.

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Color system

Click any swatch to copy. Contrast graded against WCAG.

Contrast (WCAG)AAA ≥ 7 · AA ≥ 4.5
AaBody text
17.28:1AAA
AaMuted text
6.24:1AA
AaPrimary button
6.04:1AA
AaCard text
17.73:1AAA
AaAccent
6.71:1AA

Typography

5xl3remDesign with intent
4xl2.25remDesign with intent
3xl1.875remDesign with intent
2xl1.5remDesign with intent
xl1.25remThe quick brown fox jumps over the lazy dog
lg1.125remThe quick brown fox jumps over the lazy dog
base1remThe quick brown fox jumps over the lazy dog
sm0.875remThe quick brown fox jumps over the lazy dog
xs0.75remThe quick brown fox jumps over the lazy dog

Body sample. DM Sans carries running text — readable paragraphs, comfortable measure, and a rhythm that holds up across long pages of content and UI.

Radius, shadow & fonts

Radius · base 1rem
sm
base
lg
xl
Shadow
sm
md
lg
Fonts
Sans
DM Sans
Aa Bb Cc 0123
Mono
JetBrains Mono
Aa Bb Cc 0123

Components

Real UI rendered with this theme's tokens.

Buttons
PrimarySecondaryOutlineAccentGhostDelete
Badges
PrimarySecondaryAccent
Input
you@example.com
Card title

A surface for grouping content, with the theme's border, radius, and shadow.

Accent callout
Use the accent surface for highlights, tips, and gentle emphasis.

Principles, guidelines & component specs

Do's & don'ts, spacing, motion, iconography, accessibility, and exact component specs — all in the design.md too.

Do

  • Set the mood with pastels; emphasise with magenta.
  • Keep shadows soft and radii generous.

Don't

  • Don't oversaturate — restraint keeps it elegant.
  • Don't use harsh, tight corners.
Spacing · base 0.25rem
1
2
3
4
6
8
12
16
24
32
48
Motion
fast · 160msbase · 260msslow · 440ms
ease · cubic-bezier(0.4,0,0.2,1)
  • Soft, slow fades match the gentle mood.
Easing & duration (hover)

Hover to feel this theme's base transition.

Iconography

Lucide · 1.5px stroke · 1rem. Outline icons with a consistent stroke width; size icons to match adjacent text and align them optically.

Accessibility
Contrast
WCAG AA — 4.5:1 text, 3:1 UI
Focus
2px solid var(--ring), 2px offset
Targets
44x44px
  • Never use color as the only signal — pair it with text, an icon, or a shape.
  • Every interactive element must be keyboard reachable and show a visible focus ring.
  • Honor prefers-reduced-motion: reduce by disabling non-essential animation.
  • Keep a logical heading order and give every form control a label.
Component specs
Button
Backgroundvar(--primary)
Textvar(--primary-foreground)
Radius1rem
Padding0 1.25rem
Height2.75rem
Weight600
Badge
Backgroundvar(--accent) / var(--primary)
Textvar(--accent-foreground) / var(--primary-foreground)
Radius9999px
Padding0.15rem 0.55rem
Font size0.75rem
Weight600

Use for status, counts, and short labels. Keep to one or two words.

Alert
Radius1.5rem
Padding1rem 1.25rem
Border1px solid var(--border)

Always pair the color with an icon and a text label — never rely on color alone.

Form field
Backgroundvar(--background)
Border1px solid var(--input)
Radius1rem
Height2.75rem
Padding0.5rem 0.75rem

Label sits above the field; helper or error text sits below.

Card
Backgroundvar(--card)
Textvar(--card-foreground)
Border1px solid var(--border)
Radius1.25rem
Padding1.5rem
Shadow0 10px 28px -10px rgba(190,24,93,0.18)

The design brief

Bloom is a soft pink design system for beauty, wellness, and lifestyle brands. A magenta primary over pastel surfaces feels gentle, modern, and feminine without being saccharine.

Principles

  • Pastel surfaces set the mood; magenta marks the moments that matter.
  • Soft radii and light shadows keep everything gentle.
  • Calm, readable type so wellness content breathes.

When to use

Use Bloom for beauty/skincare, wellness, and lifestyle commerce. Avoid it for hard-edged tech or finance products.

Signature details

  • Magenta #be185d primary; blush #fce7f3 accent.
  • DM Sans, 1rem radius, soft elevation.

Use this with your AI

Download or copy the design.md and paste it into Claude, Cursor, or v0 — it tells the agent exactly which colors, fonts, radii, and shadows to use, so your site comes out looking like this.

Export tokens

Drop straight into your codebase.

:root {
  --radius: 1rem;
  --background: #fffbfd;
  --foreground: #2a0f1d;
  --card: #ffffff;
  --card-foreground: #2a0f1d;
  --popover: #ffffff;
  --popover-foreground: #2a0f1d;
  --primary: #be185d;
  --primary-foreground: #ffffff;
  --secondary: #fdf2f8;
  --secondary-foreground: #2a0f1d;
  --muted: #faeef4;
  --muted-foreground: #8a4b66;
  --accent: #fce7f3;
  --accent-foreground: #9d174d;
  --destructive: #dc2626;
  --destructive-foreground: #ffffff;
  --border: #f2dde7;
  --input: #f2dde7;
  --ring: #be185d;
  --shadow-sm: 0 1px 2px rgba(157,23,77,0.06);
  --shadow-md: 0 10px 28px -10px rgba(190,24,93,0.18);
  --shadow-lg: 0 28px 56px -16px rgba(190,24,93,0.24);
  --font-sans: 'DM Sans', ui-sans-serif, system-ui, sans-serif;
  --font-mono: 'JetBrains Mono', ui-monospace, SFMono-Regular, monospace;
  --ease-standard: cubic-bezier(0.4,0,0.2,1);
  --ease-emphasized: cubic-bezier(0.16,1,0.3,1);
  --duration-base: 260ms;
}

.dark {
  --background: #1a0812;
  --foreground: #f7e4ee;
  --card: #24101b;
  --card-foreground: #f7e4ee;
  --popover: #24101b;
  --popover-foreground: #f7e4ee;
  --primary: #f9a8d4;
  --primary-foreground: #500724;
  --secondary: #2e1422;
  --secondary-foreground: #f7e4ee;
  --muted: #2e1422;
  --muted-foreground: #c79bb1;
  --accent: #831843;
  --accent-foreground: #fce7f3;
  --destructive: #f87171;
  --destructive-foreground: #450a0a;
  --border: #3a1c2d;
  --input: #3a1c2d;
  --ring: #f9a8d4;
}